AFL-CIO
"Priorities"
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Female
Announcer: What should America's priorities be?
Bush (clips from Jan. 14, 2004 speech): Today I announce a new plan to explore space... Woman: We need jobs... Woman 2: Health care... Bush: ...human missions to Mars and to worlds beyond... Man: We've got to protect Medicare... Bush: ...we may discover resources on the moon or Mars... Man 2: Help kids go to college... Bush: ...that will boggle the imagination... Woman 3: A 100 billion dollars to send a man to Mars? Bush: Human beings are headed into the cosmos... Woman 2: His priorities are in the wrong place. Announcer: Tell President Bush our priorities are a lot closer to home. |
Notes and Observations: Short clips of Bush announcing grand plans for space exploration alternate with statements from ordinary folks about their daily concerns creating a rhythm that helps make this a very effective ad. |