Bush-Cheney '04, Inc.

"21st Century"
30-second ad released March 25, 2004. 
 
 
 

 

 [Music] President Bush: We are in changing times and the economy is changing.

We need new small business owners.

And that’s why the policies I’ve put forth help small businesses.

We’ve got tax cuts in place that’ll help the economy grow.

But we’ve also got plans to help people get the skills necessary to fill the new jobs of the 21st century.

I’m optimistic about America because I believe in the people of America.

I’m George W. Bush and I approve of this message.

  

 
On the Screen: 1. Scene inside a gauzily lit establishment (?cafe/store/restaurant/bar).  2. Bush talking to the camera; Laura slightly in the background.  3. Man puts open sign up in window of store.  4. Sparks flying.  5. Woman talking on the phone.  5. Inside a cafe/restaurant.  6. Man reaching across a table to shake someone's hand.  7. Man, on phone, exhuberantly raises hand in the air.  8. Bush talking to the camera; Laura slightly in the background.  9. Woman working at computer.  10. Another sparks flying.  11. Woman wearing goggles looking at flask.  12. Bush talking, Laura, slightly in the background.  13. Medium wide shot of Bush walking colonnade and text "President Bush;" add disclaimer; add waving flag graphic and "Steady Leadership in Times of Change."
Notes and Observations: