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| Bush-Cheney
'04, Inc.
"Differences"
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President
Bush: I’m George W. Bush and I approve this message.
Male Announcer: John Kerry’s economic record: [SFX] Troubling….. Kerry voted to increase [SFX] taxes on Social Security benefits. [SFX] And, he voted against giving small businesses tax credits to buy health care for employees. [SFX] Kerry even supported raising taxes on gasoline 50-cents a gallon… [SFX] Now John Kerry’s plan will raise taxes by at least 900 [SFX] billion dollars his first hundred days in office…. [SFX] And that’s just his
first 100 days.
en Español Presidente Bush: Soy George W. Bush y aprobé este mensaje. VO: El plan económico de John Kerry… preocupa Kerry votó por aumentar los impuestos de los beneficios del Seguro Social. Se negó ayudar a nuestras pequeñas empresas poder dar mejores beneficios médicos a sus empleados Kerry apoyó subir los impuestos de la gasoline…. 50 centavos por galón Ahora el plan de Kerry aumentará los impuestos 900 billones de dolares… Y eso es solo en los primeros 100 días |
| On the Screen: Opening shots are (1.) Bush, apparently on balcony at the White House, turning to look at the camera--soft filter; and (2.) Bush walking colonnade. Bulk of the ad consists of a grid of squares at a bit of an angle. Each square has a video clip or text; hone in on individual squares. |
| Notes and Observations: |