Bush-Cheney '04, Inc.

30-second ad released March 30, 2004 to run starting March 31 nationwide on cable and local affiliates. 


President Bush:  I’m George W. Bush and I approve this message.

[Music] Male Announcer: Some people have wacky ideas.

Like taxing gasoline more so people drive less.

That’s John Kerry.
Graphic:That’s John Kerry

He supported a 50 cent a gallon gas tax.

If Kerry’s tax increase were law, the average family would pay $657 more a year.
Graphic: Kerry’s Plan: Pay $657 More a Year For Gas.

Raising taxes is a habit of Kerry’s. He supported higher gasoline taxes 11 times. 
Graphic: John Kerry: Supported Higher Gas Taxes 11 Times.

Maybe John Kerry just doesn’t understand what his ideas mean to the rest of us.
Graphic: John Kerry: Wrong on Taxes.


On the Screen: Done in the style of an old silent film.
Notes and Observations: Kerry addressed high gas prices in a March 30 speech at UC San Diego. The Bush campaign responded with this ad as well as an interactive "Kerry Gas Tax Calculator" on its website.