Bush-Cheney '04, Inc.

60-second ad released April 21, 2004 to run on national cable. 


President Bush:  I’m George W. Bush and I approve this message.

[Music] Female Announcer: John Kerry says, "A lot of people don't really know  who I am."

Well, actually, a lot of people do.

Male Announcer: Kerry’s hometown paper says, “In his continuing effort to be all things to all voters … John Kerry is engaging in a level of doublespeak that makes most voters wince.”

Female Announcer: The Wall Street Journal said Kerry's tax plan “would mean increasing the tax burden again, which would likely kill the recovery."

Male Announcer: On Iraq, The Washington Post said “Kerry’s attempts to weave a thread connecting and justifying [his] positions are unconvincing.”

Female Announcer: The Union Leader says Kerry has “waffled” on historic education reforms he supported in 2001, but now opposes. 

Male Announcer: And the non-partisan National Journal magazine ranks Kerry the most liberal member of the Senate – more liberal than Hillary Clinton or Ted Kennedy.

Female Announcer: John Kerry’s problem is not that people don’t know him. 

It’s that people do. 


On the Screen
Notes and Observations