Bush-Cheney '04, Inc.

"Key to Success"
30-second ad May 12, 2004 run on national cable and in selected local markets. 


Bush voiceover:  I'm George W. Bush and I approved this message.

[Music] Female Announcer:  As governor, George Bush enacted reforms that produced dramatic results.

As president, he signed the most significant education reforms in 35 years.

Because accountability and high standards are the keys to quality schools, the president's reforms give parents the tools needed to measure a child's progress.

Today public schools require raised standards, well-qualified teachers, accountability to parents.

Because no child in America should be left behind.


On the Screen
Notes and Observations: