Bush-Cheney '04, Inc.

"First Choice"
60-second ad run  starting July  6, 2004. 


Sen. John McCain: Itís a big thing this war.

Itís a fight between right and wrong, good and evil.

And should our enemies acquire for their arsenal the chemical, biological and nuclear weapons they seek, this war will become an even bigger thing. 

It will become a fight for our survival.

America is under attack by depraved enemies who oppose our every interest and hate every value we hold dear.

It is the great test of our generation and he has led with great moral clarity and firm resolve.  He has not wavered, he has not flinched from the hard choices, he was determined and remains determined to make this world a better, safer, freer place.  He deserves not only our support but our admiration.  Thatís why I am honored to introduce to you the President of the United States, George W. Bush.

President Bush:  Iím George W. Bush and I approve this message.


On the Screen
Notes and Observations: The campaign launched this ad following on Sen. Kerry's announcement of Sen. John Edwards as his running mate.