Bush-Cheney '04, Inc.

"Changing World"
30-second ad released July 30, 2004. 


[Sound/Music] Male Announcer: The world is changing, sometimes in ways that astound, and others that terrify.

We depend more than ever upon our values -- family, faith, the freedom we celebrate.

In today's changing world, the answers aren't easy.

We need a sense of purpose, a vision for the future; the conviction to do what's right.

President Bush: I'm George W. Bush and I approve this message.  Together we're moving America  forward.


On the Screen
Notes and Observations: This is the campaign's first ad to appear following the Democratic National Convention, and it marks a change from the preceding ads took on Sen. Kerry.  "Changing World" creates a mood or presents a big picture.  It sets out broad and sweeping themes, but does not address specific issues facing the country.