Bush-Cheney '04, Inc.

30-second ad released Aug. 13, 2004 to run starting the next week.

Bush Voiceover:  I'm George W. Bush and I approve this message.

Male Announcer: John Kerry promises...

John Kerry: I will immediately reform the intelligence system.

Male Announcer: Oh really…

As a member of the Intelligence committee, Senator Kerry was absent for 76 percent of the Committee's hearings. 

In the year after the first terrorist attack on the World Trade Center, Kerry was absent for every single one.

That same year he proposed slashing America's intelligence budget by 6 billion dollars. 

There's what Kerry says and then there's what Kerry does.


On the Screen: There are two opening clips of Bush campaigning for the disclaimer.  The rest of the ad is various clips of Kerry run in a TV monitor frame with text reinforcing the points made by the announcer run on the left side of the screen.
Notes and Observations