Bush-Cheney '04, Inc.

"Complicated Plan"

30-second ad announced Oct. 12, 2004 to run on national cable and in select local markets.

Male Announcer: John Kerry and liberals in Congress have a health care plan for you.

A big-government take over.

1.5 trillion dollars.

Rationing.  Less access.  Fewer choices.  Long waits.

Washington bureaucrats, not your doctor... make final decisions on your health.

So if you need treatment all you have to do is

You get the picture

John Kerry and liberals in Congress.  Big government-run healthcare.


President Bush: I'm George W. Bush and I approve this message.


On the Screen
Notes and Observations: There were several similar ads using this chart "Your Doctor" and "[title]."