Bush-Cheney '04, Inc.

"The Choice"

30-second TV ad announced Oct. 25, 2004, run starting Oct. 26, 2004 on national cable and in select local markets.

Voice Over: When it’s finally quiet, here’s the choice:

President Bush and Congressional allies:
- strong leadership to protect America
- tax relief
- common sense healthcare
- strengthen and protect Social Security

John Kerry and liberal allies:
- higher taxes
- voting to tax Social Security benefits
- government-run healthcare
- a record of slashing intelligence and
- reckless defense cuts
Alone in the booth…why take the risk?

President Bush: I’m George W. Bush and I approve this message.


On the Screen