Clark for President

30-second TV spot run in OK, AZ, ND and NM starting Jan. 31, 2004.

Joe Slade White

Male Announcer: Everything has changed.  Americans want a president who is prepared to deal with threats to our security--those we know and those we don't.

Who has the experience to protect us?

It's an important question.

Wes Clark has dedicated his life to defending our security, our principles.  He's led armies, forged coalitions, and helped negotiate a peace.

At a time like this, don't we need a president like that?

Wes Clark: I'm Wes Clark and I approve this message.


On the screen: 1. Text screen "Everything has changed"  2. Oval Office, slowly zoom in.  3. CU clip of Clark, wearing white shirt and tie, speaking; red and white stripes of the flag in the background.  4. MW clip of Clark, wearing suit and tie, speaking; people in the background.  5. President Clinton awarding Clark medal.  6. Short clip of Clark moving through a crowd.  7. Text screen "At a time like this" and disclaimer.  8. Add to text screen "don't we need a President like that?"  9. Clark shaking hands as people applaud. 
Notes and Observations: A couple of noteworthy symbolic images used in this ad--the Oval Office and President Clinton.