"Preserve, Protect & Defend"
:60 second TV spot.  Rolling buy in Iowa, NH, AR and DC starting week of August 18, 2003

Bud Jackson, The Jackson Group


[Music in background] Male Announcer: The President's oath of office: to preserve, protect and defend.

It also describes what General Wesley Clark has already done for more than 30 years.

Number one in his West Point graduating class.  A Rhodes scholar with a Master's in Economics from Oxford, Wes Clark chose duty and country over a business career.

He served in Vietnam.  Rose through the ranks...and became a four star general...one of our country's most decorated soldiers since Dwight D. Eisenhower.

As Supreme Allied Commander of NATO forces, General Clark ended Slobodon Milosevic's genocidal dictatorship...

A Presidential Medal of Freedom recipient, General Clark has spent his life serving our nation -- a nation which needs him now more than ever.

Unafraid to speak his mind.  Unwilling to put politics ahead of duty, he has never failed to answer our country's call...to preserve, protect and defend our nation -- and all for which it stands.

Draft Wesley Clark...for President.


On the screen: This ad is a montage of many photos and a few video clips. 1. Several photos of swearing in ceremonies and a photo of the White House, the disclaimer is at the bottom; movement comes from red and white stripes are waving like a flag; words are added in succession "Preserve," then "Protect," and then "Defend."  2. Black and white MCU still photo of Clark in his general's uniform; across the bottom of the screen is a moving blue background with white stars and the web site address (this remains up through most of the ad); zoom in on the photo.  3. Still photo of Clark, photo of building and text "Graduated Number One West Point 1966."  4. The same still photo of Clark, photo of buildings and text "Oxford University, Rhodes Scholar Masters in Economics."  5. Video clip of Clark saluting.  6. Still photo of Clark in uniform and unidentified man.  7. Close up black and white photo of two medals held on a cushion.  8. Black and white photo of man pinning medal on Clark.  9. On the left side of the screen is a photo of Clark pointing and on the right side of the screen is a map of the Adriatic area with an inset photo of Slobodon Milosevic.  10. Black and white photo of Clark walking; color photo of the Presidential Medal of Freedom and small photo of Clark and Clinton superimposed.  11. Photos of Osama bin Laden and North Korean dictator Kim Jong il with a spotted pattern effect.  12.  Black and white photo of Clark in fatigues.  13. Video clip of Clark moving toward the camera.  14. Color photo of Clark in dress uniform doing a briefing at the Pentagon, text "Wesley Clark President" at lower right.  15. Website address in white text on black background.

Notes: The accompanying press release states that the ad highlights "the myriad of ways in which General Clark himself has worked to 'preserve, protect and defend' America for more than 30 years."