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| Dean
for America
"Every American"
Trippi, McMahon & Squier
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Dean (to camera):
I'm Howard Dean and I approve this message because it's time to stand up
to George Bush.
I opposed the war with Iraq when too many Democrats supported it, because I want a foreign policy consistent with American values. I opposed the Bush tax cuts because they are bad for the economy and they are costing us jobs. As Governor, I created jobs, balanced budgets, and made sure nearly every child in my state had health insurance. As President, I will make sure every American does too. Join the campaign; together we can take
our country back.
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| On the Screen: One shot--a medium close up of Dean in front of a field talking to the camera. When Dean states "it's time to stand up to George Bush" he takes a step forward. He is identified as "Governor Howard Dean." The text below that changes from the disclaimer to "Democrat for President" to the phone number to the website address. |
| Notes and Observations: No cuts, fancy camera effects or added music are used; it's just Dean talking to the camera, reinforcing the direct, straight talking image he is seeking to convey. |