Democratic National Committee

"I Don't Know"
30-second ad run in IA and WI starting Sept. 28, 2004 (announced Sept. 27, 2004)

Text: President Bush speaks on Osama bin Laden. September 17, 2001

George W. Bush
[9/17/01]: "There's an old poster out West, as I recall, that said, 'Wanted: Dead or Alive.'"

Text: Six months later… March 13, 2002

George W. Bush [3/13/02]: "I don't know where he is.  I, ah [laugh] I repeat what I said.  I truly am not that concerned about him."

Text: Three years later… "U.S. General Says bin Laden al-Zawahri Still Directing Attacks" Source: USA Today, 9/11/04 "Bin Laden is said to be Organizing for a U.S. Attack" Source: New York Times, 7/9/04

VO (done in style of news announcer): Word tonight that Osama bin Laden is very much alive, and coordinating plans for new attacks on America and American allies.

George W. Bush [3/13/02]: "I don’t know where he is... I truly am not that concerned about him."

VO: The Democratic National Committee is responsible for the contents of this advertisement.
On the screen
Notes and Observations