Edwards for President, Inc.

"Believe"
30-second ad run in IA starting Jan. 14, 2004. 
 

Axelrod & Associates
 

..
 

 [Music] John Edwards: I believe in the politics of what's possible, and for me that's what this election is about. 

See, I think that this is about something much bigger than these petty snipings that are going on.  It's about a new, positive, uplifting vision for America - that's what we are about as Democrats.  It's what we should always be about. 

We're the party that believes in bringing people together, not tearing them apart. 

Together, you and I are going to change America, because you believe in the same thing. 

I'm John Edwards and I approve this message.

  

 
On the screen: Video of Edwards is run in a square on the left side of the screen; text and other video is run in a smaller square on the right side of the screen; these are framed by a white background.
 
Very wide shot, from the side, of Edwards speaking at town hall, rows of people in the audience in front of him. Text "Senator John Edwards on One America"
Medium shot of Edwards speaking.  "
Very wide shot, from the back of the room, of Edwards speaking at town hall. Image of Edwards' "Real Solutions" and text "The Edwards Plan"
Medium shot, from the side, of Edwards speaking.   " 
 " Clip of mom and child and text "A New Deal for Education"
Wide shot, from behind the first row, of Edwards speaking at town hall.  "
Medium shot of Edwards speaking. Clip and text "Saving the American Dream"
Clip and text "Retirement Security"
Clip of tractor and text "An Agenda for Rural America"
Wide shot of audience. Clip and text "Health Care for Every Child"
Medium shot of Edwards speaking.  "
 " Clip and text "Relief for Working Parents"
Very wide shot, from the back of the room, of Edwards speaking at town hall. Text "John Edwards for President, Now Endorsed by Des Moines Register."  Disclaimer.
Medium shot of Edwards speaking.  "
Very wide shot, from the side, of Edwards speaking at town hall, rows of people in the audience in front of him.  "
Notes and Observations: "Believe" was filmed at a town hall meeting in Waterloo, IA.  This is a pretty complicated ad, with things happening on both sides of the screen.