Edwards for President, Inc.

"Now"
30-second ad run in Iowa starting Jan. 17, 2004. 
 

Axelrod & Associates
 

..
 

[Music only; words appear as text on screen (no narration)].
To all those who stood up

listened 

and spoke out

Made us laugh

question 

think 

and believe 

a positive vision 

of hope 

and new ideas 

can change America

Your time is now.

John Edwards (voice over): I'm John Edwards and I approve this message.

 

 
On the screen: A rapid sequence of shots of faces and hands and some images of Edwards mixed in, but not too many; all told there are about thirty different images.  In the opening clip the camera starts on an Edwards sign and then pans up to show two woman working a table.  Toward the close is a text screen "Your time is now."
Notes and Observations: "Now" is a very poetic and effective closing ad, really a thank you to people who have helped on the campaign and attended Edwards' events.  Its hopeful message recalls one of the Clinton/Gore '92 ads.