Edwards for President, Inc.

"Answer"
30-second ad run in Iowa and NH starting Nov. 10, 2003. 
 

Axelrod & Associates
 

 [Applause] John Edwards: You deserve to know what my ideas are, what my vision for the country is, and how it is I plan to get there.

[Music] Male Voice Over: John Edwards believes America’s challenges require more than can be said in thirty-second ads.  So he’s written what’s been called “perhaps the most detailed and coherent domestic agenda of any of the . . .candidates.”

To get a copy of the Edwards plan, call this number or log on to his website today.

John Edwards:  I want you to know where I stand, and I want to answer every question that you have. 

I’m John Edwards and I approve this message.

  

 
On the screen:  1. Black and white clip of people clapping.  2. Black and white clip of Edwards speaking, text "Nashua, NH October 19, 2003" then changes to "Senator John Edwards."  3. Pan across an American flag to Edwards speaking; briefly find, then lose focus on him.  4. Color image of stars from American flag, text scrolls up "Creating jobs...Investing in our schools..."  5. Black and white clip of Edwards speaking (voice over); text "...perhaps the most detailed and coherent domestic agenda..." The New Republic 8-11/03.  6. Image of Edwards' plan; text "For a copy of the Edwards Plan: 603..."  7. Clip of Edwards speaking, medium wide shot.  8. Clip of Edwards speaking, medium close up (voice over).
Notes and Observations: An up-tempo ad done in a different style than the Edwards ads thus far.