Edwards for President, Inc.

30-second ad unveiled Dec. 1, 2003 to run on broadcast news stations in the Ottumwa, Sioux City and Mason City markets and on cable stations in the Quad Cities market.

Axelrod & Associates

John Edwards: This President should be made to explain why a multi-millionaire sitting beside his swimming pool should be paying a lower tax rate than a teacher, than a police officer, than a secretary.

[Music] Male Voice Over: John Edwards' plan has been called the best platform of all the candidates. 

Repeal tax breaks George Bush created for wealthy investors, and target tax cuts to the middle class.

John Edwards:  Helping them buy a house, helping them invest, helping them save. 

I'm John Edwards and I approve this message.


On the screen:  1. Wide shot of Edwards speaking in town hall setting, camera zooms in.  2. Cut to another shot of Edwards; add "Senator John Edwards"  3. People in audience looking on and listening.  4. Medium wide shot of Edwards speaking from the side.  (Voice over starts) 5. Clip of Edwards "...best platform of all the candidates." Jonathan Chait The New Republic 9/9/03.  6. Clip of Edwards "The Edwards Plan: Repeal Bush tax breaks for wealthy investors"  7. Clip of Edwards "The Edwards Plan: Target tax cuts to middle class" and web site address.  8. Clip of Edwards' arm and audience applauding.   9. Wide shot of Edwards "For a copy of the Edwards plan: www.johnedwards2004.com.  10. Audience applauding.  11. Wide shot of Edwards.
Notes and Observations