"Kerry Plan-Taxes"
One of seven 30-second ads run starting July 7, 2004.

John Kerry:  We’re going to fight for the middle class of America.

Announcer:  John Kerry has a plan: 

Tax cuts for the middle class to help pay education and health care.

Invest in new technologies that create the jobs of the future. 

Close the tax loopholes that ship jobs overseas. 

Lower healthcare premiums by up to a thousand dollars a family. 

Stronger at home.  Respected in the world. 

John Kerry for President.

John Kerry:  I’m John Kerry and I approved this message.