Radio
John Kerry for President, Inc.

"John Kerry and Me/Health Care"
30-second ad targeted to the African American community run starting July 14, 2004 in battleground states and major cities in other states.
 

UniWorld Group, Inc.
 

 Announcer:  How many African American adults have no health care insurance?

Man 1:  Too many.

Announcer:  One in five.  And a million and a half African American children also have no health care coverage.

Man 1:  That's got to change.

Announcer:  Learn about John Kerry's plan to expand access to health care to nearly all Americans, especially our children.

Man 2:  Now you're talking to me.

Announcer:  Get to know John Kerry.  He has a lot to do with you.  Get to know his plan for the community and for the country.

John Kerry:  I'm John Kerry and I approved this message.

Announcer:  Paid for by John Kerry for President, Incorporated.

  

 
Notes and Observations: Two days after announcing a major Hispanic advertising effort, the Kerry campaign announced a $2 million buy on African American media in a press conference at campaign headquarters.  Chuck Morrison, executive vice president of UniWorld Group, Inc., the New York based, African American-owned firm that produced the ads, said the campaign will serve to introduce John Kerry to the African American community by "talking to us, not at us."  The campaign describes the buy, which includes television, radio and print and will run through the convention, as "an unprecedented commitment this early in a presidential campaign."  Historically Democratic presidential campaigns have not done this kind of targeted advertising until after their conventions.