John Kerry for President, Inc.

"Healthcare Courage" 
30-second ad run in NH starting Nov. 20, 2003.
 

GMMB

Note: Bush campaign reports this ad aired 843 times in the following markets: Burlington, Cedar Rapids, Davenport, Des Moines, Manchester, Omaha.
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[Music in background] John Kerry: George Bush believes that what's good for the drug companies and insurance industries is good for America, and he's wrong!

Male Announcer: John Kerry.  He has the courage to take on the drug companies to lower prescription prices for everyone. 

He's taking on the insurance industry to lower your costs and get all Americans covered. 

And his plan gives everyone access to the same health coverage as Members of Congress.

John Kerry: I'm John Kerry and I approved this message because your family's healthcare is just as important as any politician's in Washington.

 
On the screen: 1. Clip of Kerry speaking in a town hall-like setting; 8 or 10 people and a couple of American flags in the background.  Small text in lower corner of screen identifies him as "John Kerry."  2. Text screen--white text on black background "John Kerry."  3. Clip of a zoom in on Kerry, American flag in background.  Add text "Kerry health plan: Take on the drug companies to lower prescription prices.  JohnKerry.com"  4. Same text atop image of pill bottles on shelf.  5. Clip of doctor examining a child; text "Kerry health plan: Take on the insurance industry to lower your costs.  JohnKerry.com"  6. Slow zoom on the U.S. Capitol dome; text "Kerry health plan: Same health coverage as Members of Congress."  7. Kerry talking to the camera.
Notes and Observations