John Kerry for President, Inc.

30-second ad run in Iowa starting Nov. 26, 2003.



[Music] John Kerry: A few months ago I was diagnosed with prostate cancer.

I'm cured now, but I was lucky.

As a United States Senator, I could get the best health care in the world.

Most people aren't so lucky, and we need to change that.

That's why my plan gives every American access to the same health care that Congress gives itself.

I'm John Kerry, and I approved this message because your family's health care is just as important as any politician's in Washington.

On the screen: Medium close up of Kerry talking to the camera..
Notes and Observations: This is the most personal, reflective ad of the 2004 cycle thus far.  It does seem a bit flat, and could use some punch, something specific that viewers can "hand their hats on,"such as a text screen highlighting the main elements of Kerry's health plan or "for more information on John Kerry's health plan..."