John Kerry for President, Inc. Advertising (Primaries)
Riverfront Media 
...a collaboration between Jim Margolis (GMMB) and Bob Shrum, produced the campaign's advertising during the primaries.  At the beginning of April 2004 Margolis ceded strategic and advertising responsibilities to Shrum (Shrum, Devine & Donilon); he continued to do media placement.
Television
General Election Mode
"Fought for America" (March 23, 2004 -- 17 states)
"Misleading America" (released March 12, 2004 -- 16 states)
Primaries
"Cleland" (Feb. 25, 2004)
"Jobs Lost" (Feb. 22, 2004)
"We Need to Get Some Things Done" (Feb. 11, 2004)
"The Top" (Feb. 2, 2004 -- OK)
"Together" (--SC)
"Oportunidades" -en Español (Jan. 29, 2004 -- AZ, NM)
"Better for America" [David Alston] (Jan. 2004)
"Every Day" (Jan. 23, 2004 -- NH)
[title? (For 35 years...] (Jan. 22, 2004 -- NH)
"Best Prepared to be President" (Jan. 21, 2004 -- NH)
"He'll Fight For Us" (Jan. 18, 2004 -- IA)
"title (Vilsack)" (Jan. 16, 2004 -- IA)
"A Good American" [Del Sandusky] (Jan. 2004)
"Middle Class Tax Cuts" (Jan. 8, 2004 -- IA)
"Mary Ann" [Knowles] (Dec. 29, 2003 -- IA, later in NH)
"Thanks" [Shaheen] (Dec. 29, 2003 -- NH)
"Energy Independence" (Dec. 24, 2003 -- IA, NH)
Town Hall Meeting (Dec. 14, 2003 -- IA)
"Feeding Frenzy" (Dec. 12, 2003 -- IA, Dec. 18, 2003 -- NH)
"100 Days" (Dec. 6, 2003 -- NH; Dec. 7, 2003 -- IA)
"Cured" (Nov. 26, 2003 -- IA)
"No Mr. President" (Nov. 24, 2003 -- IA)
"Healthcare Courage" (Nov. 20, 2003 -- NH)
"The Courage to Take On Bush and the Special Interests" (Nov. 17, 2003 -- IA)
"Carrier" (Nov. 11, 2003 -- IA, NH)
"Corruption" (Oct. 31, 2003 -- IA)
"Courage" (Sept. 9, 2003 -- IA, NH)
"Leadership" (Sept. 4, 2003 -- NH, Boston)
"Iowa Announcement" (Sept. 3, 2003 -- IA)
"Strength" (Sept. 3, 2003 -- IA)
 

Internet
"Keeping Our Word?" (Feb. 27, 2004)
"More Than Anyone" (Feb. 14, 2004)

Stop the Madness (Nov. 2003 -- politicalwire.com)
 
 

Note: In a Feb. 12, 2004 news release, the Bush campaign reported that: "To date, John Kerry has aired 27 campaign ads. 56% (15) of those ads have directly attacked the President on a range of issues including healthcare, taxes, Medicare, special interests, pollution, and Iraq."

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