Joe Lieberman for President, Inc.

"Determined"
30-second TV spot run in NH starting Dec. 17, 2003 and in AZ starting Jan. 5, 2004.
 

Integrity Minded Media

[Music] Joe Lieberman:  I am more determined than ever to fight for what’s right for you.

Male Announcer:  He’s one of our strongest environmental leaders.

A consistent champion of a woman’s right to choose.

A consistent opponent of discrimination. 

And even in the face of political pressure, Joe Lieberman has never wavered in his fight against terrorism.

For cutting taxes.

He’s a man of rock solid integrity.

Joe Lieberman:  I know how to unite America again -- and take us forward, not backward. 

(voiceover) I’m Joe Lieberman and I approve this message.

 
On the Screen:  1. Clip from town hall meeting, medium shot of Lieberman speaking with people and flag in background.  2. Person in audience nodding.  3. Continue first clip.  4. Quick clip of the audience applauding.  5. Lieberman outdoors talking to several people.  They are standing on grass and there are trees in the background.  He is wearing a dark sweater and tie. "Strongest Environmental Leader"  6. Lieberman outdoors shaking hands with several women. He is wearing a casual shirt. "Champion of Right to Choose"  7. Lieberman shaking hands with a senior. "Opponent of Discrimination"  8. Clip from town hall of audience applauding.  9. MCU from town hall meeting, Lieberman is pointing and there are several people, flag, and red, white and blue decor in the background. "Never wavered against terrorism"  10. Lieberman speaking in town meeting setting. "Never wavered against terrorism" then "Cutting Middle Class Taxes"  11. Lieberman outside on the street talking to a woman; she gives what looks like a thumbs up and gets a hug from Lieberman. "Cutting Middle Class Taxes"  12. Clip from town hall meeting, medium shot of Lieberman speaking with people and flag in background.  "Integrity"  13. From town hall MCU of Lieberman speaking.  14. Lieberman walking down a line of people shaking hands, Lieberman signs in the background.

 
Notes and Observations