Radio
The Media Fund

"Game Show"
radio ad run "on every station" in the  Parkersburg, WV market on May 12-13 2004 (coinciding with President Bush's May 13 visit). 
 

 

 SFX: Applause, ”game show like” music.

(Male) Announcer 1:  Welcome to “Putting Our State in Jeopardy,” the show that’s all about what President Bush has done to West Virginia.

(Male) Contestant #1:  Ah, I’ll take Bush for 10 points, please.

Announcer:  The answer is 20,000.

Contestant #1:  What’s the number of West Virginians who’ve lost their health insurance since Bush became President?

SFX: Ring, applause.

Announcer: Correct.

Contestant #1:  Bush For 20, please.

Announcer:  The answer is 14,500.

Contestant #1: What's the number of West Virginians who’ve lost their jobs since Bush became President?

SFX: Ring, applause.

Announcer:  Correct again.   Now, our final question.

The answer is, Zero. 

Contestant #1:  Zero?

Announcer:  Zero, zip, zilch, nothing, naaadddaaa.

Contestant #1:  I don’t know…

SFX: Buzzer, groans.

Announcer:  Zero is what George Bush has done to help the West Virginia steel industry since he ended the tariffs.  So sorry.

SFX: Music, applause.

Thanks for playing Putting West Virginia in Jeopardy.  Look for our ad in the Parkersburg Daily Sentinel to see the questions George Bush should answer when he comes to West Virginia.

Paid for by The Media Fund.

  

 
Notes and Observations: A good example of a focused multi-media (radio, print and Internet) advertising campaign. 
 

The Media Fund is a Section 527 organization headed by Harold Ickes.  It describes itself as "an independent political organization established by prominent Democratic activists to conceive, produce and place TV, radio, print and Internet advertising in battleground states across the country to define the issues for the 2004 local, state and national elections. "