MoveOn PAC

"Quagmire"
30-second TV ad run beginning Sept. 16, 2004 in Des Moines, IA, Marquette and Green Bay, WI, Wilkes Barre, PA, and Dayton, OH and nationally on CNN, a $230,000 buy.

 VIDEO: THE HOT DESERT SANDS OF IRAQ. EVERYTHING SHIMMERS, AS THOUGH WE'RE SEEING A MIRAGE. A TOUGH LOOKING U.S, SOLDIER APPEARS IN THE DISTANCE, JOGGING TOWARDS US.

Announcer (VO): George Bush misled us into war with Iraq, sending poorly equipped soldiers into battle. He said "Mission Accomplished", yet almost every day more soldiers die.

VIDEO: SUPER TEXT: "OVER 1,000 U.S. SOLDIERS KILLED".

Announcer (VO): Going it alone, George Bush has spent $150 billion dollars, money we need for schools and health care.

VIDEO: SUPER TEXT: "$150 BILLION". AS THE SOLDIER GETS CLOSER, THE SAND SEEMS TO DRAG HIM DOWN.

Announcer (VO): Now, facing a growing insurgency, he has no real plan to end the war.

VIDEO: THE SOLDIER SINKS DEEPER, HOLDING HIS GUN ABOVE HIS HEAD AS THE SAND REACHES HIS CHEST.

Announcer (VO): George Bush got us into this quagmire. It will take a new president to get us out.

VIDEO: SUPER THE WORD; "QUAGMIRE". AS THE WORD DISSOLVES, SUPER FULL MOVEON PAC DISCLAIMER LANGUAGE.

Announcer (VO): MoveOn PAC is responsible for the content of this advertisement. 		 

 

Notes and Observations: