From:          Mike Tate, Dean for Wisconsin State Director
Date:          February 10, 2004
Re:          How we will Wisconsin

We have spent the last several days telling you we are confident Wisconsin's voters will choose the one candidate who as President will be beholden to them, not a Washington politician beholden to the special interests that sponsored their campaign.

Today I wanted you to know how we will win.

Wisconsin Campaign History
Wisconsin voters have a history of bucking conventional wisdom and electing underdog candidates.  Successful campaigns by Bill Proximeyer and Russ Feingold are examples of Wisconsin's penchant for underdog candidates who take on the special interests.

Young people, one of Dean's strongest supporter blocs, have a history of turning out in Wisconsin elections.  Turnout amongst young voters is credited with the victories of Madison Mayor Dave Cieslewic in 2003, and U.S. Representative Tammy Baldwin in 1998.  Wisconsin had the highest student voter turnout in country in the 2000 general election.  Our campaign has active chapters on 25 college campuses.

Grassroots Organization
Dean for America has been organizing here in Wisconsin since August 1, 2003.  Today we have an increasing staff of 80 and tens of thousands of  active supporters in every county taking part in 37 monthly MeetUps each month and more than 125 volunteer organized events through on-line Get Local tools.  We have offices in Milwaukee, Madison, and Green Bay, Superior, Eau Claire, La Crosse, Wausau, and Stevens Point.

Paid Media Strategy
This week we launched a Wisconsin focused paid media campaign with a 60 second television advertisement highlighting Dean's biography, record and plan for the future.  Tonight a new 30-second television advertisement written, produced and chosen by our grassroots supporters will enter into the mix.  It is called "Mike" and features a man named Michael Reinhardt who supports Dean because of his opposition to the war in Iraq, his common sense approach to gun control who would "like to take back my country."

In addition, we are spending significant resources on a direct mail program.  The first piece will land in mailboxes today with at least one more piece dropping later this week.  Our direct mail program urges voters to keep the debate alive by choosing real change and voting for Dean on February 17.  It also highlights the Governor's record of having the courage to stand up to George W. Bush and the leadership to deliver results, not just rhetoric.