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Organization is the Key
 
Dean
Edwards
Gephardt
Kerry
Kucinich
   
not competing
Lieberman
Clark
former
Graham

Successfully competing in the Iowa caucuses requires strong grassroots organization extending to many of the state's 99 counties and right down to the precinct level in key counties (there are 1,997 precincts).  Candidates must invest the time and resources to develop a network of field staff, county chairs, and precinct captains who can identify and mobilize party activists who will turn out on caucus night. 

Iowa's population of 2.9 million includes 1.8 million active registered voters of which 526,207 are Democrats (as of Aug. 1, 2003, about five and one half months until caucus night). These population centers are particularly important:

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County-Precincts County Seat CD County Pop.
July 2002 est.
Tot. Reg.
08/01/03 - active
Reg. Dem.
08/01/03 - active
Polk -183 Des Moines 3 385,691 220,437 80,010
Linn - 86 Cedar Rapids 2 194,970 117,449 33,997
Johnson - 57 Iowa City 2 114,300 67,424 25,333
Scott - 63 Davenport 1 159,445 94,671 24,208
Dubuque - 39 Dubuque 1 89,387 54,290 21,843
Black Hawk - 63 Waterloo 1 127,394 69,358 21,626

Other counties with more than 10,000 registered Democrats are:
CD
County-Precincts County Seat CD County Pop.
July 2002 est.
Tot. Reg.
08/01/03 - active
Reg. Dem.
08/01/03 - active
Woodbury - 44 Sioux City 5 103,331 55,417 16,362
Pottawattamie- 46 Council Bluffs 5 88,157 49,292 13,634
Des Moines - 19 Burlington 2 41,458 27,820 12,692
Story - 43 Nevada 4 80,649 43,977 11,870
Wapello -24 Ottumwa 2 35,787 21,152 10,908
Note the much higher proportions of Democrats in Des Moines and Wapello counties in Southeastern Iowa as compared with Woodbury and Pottawattamie in the West.
Counties with more than 8,000 registered Democrats are:
Lee (9,762), Cerro Gordo (8,937), Jasper (8,848), Warren (8,643), Clinton (8,225), Webster (8,106).
 
Fewer than one in five of the registered Iowa Democrats will likely turn out on caucus night; the challenge for the campaigns is to identify those who will turn out in support of their candidate.  An important tool in this effort is the Iowa Democratic Party's voter file, which lists the state's 1.8 million active registered voters, including the 537,738 active registered Democrats and has phone numbers, e-mail addresses, voting histories and a multitude of other detail.  One can select for women or for people who put up a Vilsack sign in their front yard in the 2002 campaign, or for any of hundreds of selects.  Of interest to the presidential candidates are the 105,000 people who have participated in caucuses since 1984 and are still active.  By the end of 2002, Kerry, Edwards and Dean had purchased the voter file, which carried a price tag of $65,000.  For this they gain access to a user-friendly, web-based system which readily allows a campaign to add information that only it has access to, to export to other programs, to print out labels for those volunteers to apply.

Voter files are a fine tool, but the most important ingredient in a successful campaign is good people.  The individuals who will head up the Iowa campaigns bring varied experience to the job:
Dean
On Dec. 18, 2002 Gov. Dean announced Jeani Murray as his Iowa State Director.  In 2002 she managed John Norris' unsuccessful campaign for the Iowa 4th CD seat held by Rep. Tom Latham (R).  Murray served as Executive Director of the Iowa Democratic Party from May 2000 to 2002.  Previously she was Chief of Staff to Rep. Leonard Boswell for four years.  She is a graduate of St. Ambrose University in Davenport, and attended graduate school in journalism at the University of Iowa. 

Edwards
On Jan. 29, 2003 Sen. Edwards named Rob Berntsen, Chief of Staff to Secretary of State Chet Culver, as his Iowa caucus director, as well as naming other members of his Iowa leadership team.  Berntsen previously served as Director of the Business Services Division in Culver's office.  He gained his law degree with distinction at University of Iowa College of Law in 1998.  Prior to that, he worked in Washington, DC for three years, after graduating from Georgetown University (1992).  He is a native of Marion, Iowa.  Berntsen is to start in the first part of February. 

Gephardt
John Lapp, who ran Gov. Tom Vilsack's 2002 re-election campaign, is managing Rep. Gephardt's Iowa caucus campaign.  Lapp also served briefly as Vilsack's communications director after the election.  He joined Vilsack in Oct. 2001 as deputy chief of staff, after serving chief of staff for Rep. Steve Israel (D-NY) and Rep. Ken Lucas (D-KY).  He has a B.A. from the University of Virginia and a M.P.A. from the George Washington University. 

Kerry
John Norris, who in 2002 ran for Congress in the 4th District against Rep. Tom Latham (R), is managing Sen. Kerry's Iowa caucus campaign.  Prior to running for Congress, starting in 1999, Norris served as chief of staff to Gov. Tom Vilsack.  In 1998 he served as chairman and executive director of the Iowa Democratic Party.  Previously he served as chief of staff to Rep. Leonard Boswell and as district representative for then-Rep. Tom Harkin.  He owned and managed the Old Hotel Restaurant in Greenfield from 1989 to 1992 and served as vice president of the Greenfield Chamber of Commerce.  During the mid-1980's Norris served as state director for the Iowa Farm Unity Coalition.  A native of Red Oak, Norris graduated from Simpson College in Indianola with a B.A. in political science in 1981 and received his J.D. from the University of Iowa College of Law in 1995. 

Kucinich
Rep. Kucinich's Iowa Field Coordinator is John Friedrich.  Most recently he worked as Midwest political director for Clean Water Action, from Aug. 2002.  He founded and served as executive director of Community Harvest, a Washington, DC non-profit, 1997-2002.  From 1993-97 he was National political director of Clean Water Action.  Friedrich served as Illinois campaign manager for Harkin for President in 1991-92 and as a field organizer on Harkin's 1990 Senate campaign.  He is a graduate of the University of Wisconsin-Madison (1987) and a native of Iowa City.

no longer competing in Iowa
Lieberman
On July 25, 2003, the campaign announced Rep. Kevin McCarthy as State Director, replacing Ted Osthelder.  McCarthy moved up from Political Director (announced on April 28, 2003.)  McCarthy represents District 67 in Des Moines; he is the ranking member on the Public Safety Committee and serves as well on the Ethics, Natural Resources, and Transportation Committees and the Justice System Appropriation Sub-Committee.  McCarthy is a former Assistant Iowa Attorney General.  He served as a counsel in Washington D.C. for the Tobacco Project, which represents the fifty-two settling governments under the tobacco Master Settlement Agreement.  He served as campaign manager for Iowa Attorney General Tom Miller in 1994 and 1998.

former
Graham
May 1, 2003 Sen. Graham named Jessica VandenBerg as his Iowa State Director.  VandenBerg from Pella, Iowa, came to the campaign from her position as caucus director for the Iowa Democratic Party.  In 2002 she worked as the deputy director of the IDP's 2002 Coordinated Campaign.  She served as Rep. Leonard Boswell's communications director after managing his successful re-election campaign in 2000. 


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Much candidate attention will focus on Polk County, which has over 85,000 registered Democrats in 183 precincts.

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Copyright © 2003, 2004  Eric M. Appleman/Democracy in Action.

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