DNC 2001-2005: MOBILIZING,
MODERNIZING AND BUILDING THE
DEMOCRATIC PARTY
TECHNOLOGY OVERHAUL: In
2001, the Democrats developed a strategic
plan to combine new technology with proven strategies for delivering
message,
mobilizing voters, and raising money. Chairman McAuliffe outlined the
18-month
effort in February 2003 to build a computer database of grassroots
donors,
verify voter records and increase its email list. Up from no voter
file, 70k
email addresses and only 400k grass roots donors in 2001, the DNC now
boasts
2.7 million grassroots donors, a 175+ million voter file and 4 million
email
addresses. Together with these new resources, the DNC uses
“Demzilla,” a
database engine for managing voter registration, organizing and donor
prospecting efforts.
FUNDRAISING
HIGHLIGHTS: For the first time in 30
years, the DNC out-raised the RNC. The
DNC raised approximately $404 million for the 2004 election cycle. From Feb.2001-Feb.2005, the DNC raised
approximately $535 million, shattering all previous DNC records.
Just in
2004, the DNC raised $360 million to the RNC's $284 million and nearly
doubled
the 2000 totals with only hard money.
SPENDING HIGHLIGHTS: For
the 2004 election cycle, the DNC
invested an unprecedented $80 million in field organizing and spent a
record
$131 million for a television advertising campaign. From 2001-2005, the
DNC
contributed more directly to state parties, House, Senate, Governors’,
Mayors’
and down ballot races than in any other time in history.
ORGANIZING STRENGTH: The
DNC recruited over 25,000 trained
precinct captains, conducted 530 Organizing Conventions across the
country,
mobilized 233,000 volunteers, knocked on 11 million doors and made 38
million
volunteer phone calls and 56 million paid calls. Voters
say they were contacted at the door,
on the phone and in the mail more often by Democrats.
TURNOUT
ACCOMPLISHMENTS: Because of the
tremendous investment in ground operation, Democrats significantly
increased
turnout in 2004 from 2000: 2.5 million more African American voters in
2004, 2.1
million more Hispanics in 2004 and 2.2 million more young people voted
in 2004. Democrats also saw a surge in 1st
time voters: 13 million first time
voters in 2004 with Democrats winning by four percentage points.
CHANGING THE 2004 PRIMARY
CALENDAR: In 2002, Chairman
McAuliffe became the first Chairman to change the Democratic
presidential
primary calendar in 25 years. He did so
to unite the party early behind the Democratic nominee and hold
primaries in states
like New Mexico, Arizona
and South Carolina
earlier so the
nominating process reflected the true electorate of America. As it was designed, the change in the
calendar united the party early and helped financially the Democratic
nominee,
John Kerry. In the first three months
after securing the nomination in March 2004, John Kerry raised over
$100
million to spend for his campaign against George W. Bush – not against
other
Democrats in a prolonged primary battle, as was the case in prior years. When you compare the fundraising totals of
previous nominees like Bill Clinton ($4 million in debt when he won the
nomination in June 1992) and Michael Dukakis, who won the nomination on
June 7, 1988 (only
$2 million cash on
hand in June 1988), the benefit of a changed calendar in 2004 speaks
for itself. [Cites:
NYTIMES, June 24, 1992 and Associated Press, June 21, 1988]
A NEW STATE OF THE
ART HEADQUARTERS:
In 2001, Chairman McAuliffe embarked on a capital campaign to
build a new,
state-of-the-art Democratic Headquarters.
The new headquarters boasts up-to-date technology, new in-house
radio
and television studios and houses both the Democratic National
Committee and
the Democratic Congressional Campaign Committee in Washington,
DC.
Called "the temple for political
training, fundraising and the crafting of positions and strategy” by
House
Democratic Leader Nancy Pelosi, the new headquarters was
100% paid
for in cash in 2002 and lowered operating costs by more than $ 400,000
per
year.
ENSURING
THE RIGHT TO VOTE:
After the 2000 election, the Democratic Party created the Voting
Rights
Institute (VRI) to protect and enforce the right of every American to
vote and
to ensure that every vote is counted fully and fairly. The VRI focuses
on three
goals: voter education, voter turnout and voter assistance.
Donna Brazile, former Gore campaign manager,
currently serves as the Chair of the VRI. The VRI, in conjunction with
the
Kerry-Edwards campaign, created the Election Assistance program for
2004. The
program linked organizers, lawyers, and other advocates across the
country to
serve as an army of facilitators for Democratic voters. This army
consisted of
approximately 17,000 lawyers and organizers across the country, trained
to help
voters recognize and avoid the intimidation tactics, poor
administration, and
illegal acts that led to the problems of 2000. The DNC and VRI are
currently
conducting a thorough joint-investigation of key election
administration issues
surrounding the 2004 election in Ohio. Though the outcome of the
election remains
uncontested, this investigation will serve to fulfill the Democratic
Party’s
commitment to ensuring that every eligible voter can vote and that
every vote
cast, is counted.
UNITING DEMOCRATS: Chairman McAuliffe
and the DNC hosted a
“Unity Dinner” on March 25,
2004
to unite the Democratic Party behind Democratic nominee John Kerry
following
the primary process and raised $11 million – a DNC federal-dollar
fundraising
record. Democratic nominee John
Kerry and former presidents Clinton and Carter, as well as former Vice
President Gore and former presidential candidates Howard Dean, Dick
Gephardt,
Joe Lieberman, Al Sharpton, John Edwards, Wesley Clark and Bob Graham
attended
the Unity Dinner.
LOCALIZING
DEMOCRATS’ MESSAGE:
The DNC started “Operation Area Code”
in early 2003 to communicate with millions of Americans through
their
local newspapers, television markets and radio stations by framing the
debate
and driving the Democratic message in terms of local issues. Operation Area Code coordinated national and
local Democratic leaders, state parties and allies to deliver the
Democratic
message and counter Republican events through fact-base responses.
EMPOWERING
WOMEN LEADERS: The DNC
founded the Women’s Vote Center (WVC) to educate, engage and mobilize
women
voters across the nation. The WVC focuses on three goals: 1) recruiting
and
training women through the Democratic Voices program to act as
effective
messengers for the party and womens’ issues; 2) investing in an
aggressive
outreach program to women via the Internet including the Week in
Review, an
e-newsletter which gives women talking points and issue information
each week;
and 3) working with state parties and campaigns to target outreach to
women
voters.
HOSTING ISSUE DEBATES:
For the first time, the DNC hosted six
presidential primary debates. The
DNC hosted the first-ever bilingual presidential debate in Albuquerque,
New Mexico and partnered with the
Congressional Black Caucus to hold a debate in Baltimore,
Maryland. The DNC also hosted
debates in Phoenix, Arizona,
New York, New York,
Detroit, Michigan,
Des Moines, Iowa
and Durham, New Hampshire.
UNPRECEDENTED OUTREACH: Under
Chairman McAuliffe’s leadership, the
DNC began an unprecedented outreach effort to the core Democratic
constituencies.
In addition, the DNC invested over $20 million on base vote field
activities, targeted over 14,000 base vote precincts and doubled its
minority
media budget. Highlights of the
DNC’s outreach include:
-
African
American Outreach: In addition to
the daily outreach of the DNC staff to community leaders all across the
country, the DNC has implemented many programs designed to motivate and
educate
the African American community, including the Family Voting Plan, the
VRI,
regional trainings for organizers and the African American Leadership
Council. The DNC also has 97 African
American members and African Americans hold many of the highest
positions at
the DNC, including Chief of Staff, Deputy Chair of the DNC and two Vice
Chairs
of the DNC.
-
Hispanic
Outreach: The DNC sponsored the
first-ever Spanish language response to the President’s State of the
Union
Address and hosted the first bilingual presidential primary debate. Chairman McAuliffe also appointed the largest
number of Hispanics to the DNC’s standing committees, highest number of
Hispanic delegates to the Democratic Convention and helped found the
first and
second-ever Latino Leadership Summits, which brought over 300 Hispanic leaders, advocates and
issue experts from across the country together to build a comprehensive
grassroots strategy to educate and mobilize the Hispanic electorate
-
GLBT
Outreach: Under the leadership of Chairman McAuliffe, the DNC in
partnership with the Kerry campaign, embarked upon the most
comprehensive GLBT
pride outreach program in the history of a national political party and
presidential campaign. During this
election year, the DNC manned tables and marched in more than 75 gay
pride
events in 22 states, taking the DNC's message of equality and fairness
to more
than four million GLBT and allied voters.
This year's DNC Convention was a historic one for the GLBT
community,
with a record number of GLBT delegates, standing committee members, DNC
members, and staff.
-
APIA
OUTREACH: In 2004, the Democratic Party initiated the largest ever
Asian
Pacific Islander American (APIA)
Get Out The Vote program. Over 400 APIA
volunteers traveled to battleground states to assist with APIA
outreach activities including phone banks, rallies, precinct walks.
Over 2,700
APIAs
volunteered through APIA Voice for GOTV efforts,
contacting over 300,000 APIA
voters
via multilingual phone banking. APIA
voters were both identified and persuaded in languages including Hmong,
Cantonese, Mandarin, Korean, Laotian, Cambodian, Vietnamese, Filipino
and Hindi.
-
DISABILITY
OUTREACH: For the first time in the history of a national political
party
or presidential campaign cycle, the DNC organized one of the most
aggressive
outreach programs exclusively targeted to individuals with
disabilities, their
families and friends. Due largely to the effectiveness of this program,
the
Democratic message of equality, inclusion and the right to vote reached
millions of people with disabilities, resulting in a record turnout of
people
with disabilities for the Democratic ticket.
ENGAGING OUR YOUTH: Chairman
McAuliffe and the DNC founded the “Something New” program,
an aggressive initiative intended
to help mobilize America’s
young people. “Something New” is an information session, a rally, a
concert and
fundraiser all wrapped into one. In all, “Something New” registered
thousands
of voters and effectively reached more than 100,000 young
people—raising almost
$5 million for the DNC, nearly 90% from first-time donors. In addition,
College
Democrats of America (CDA) regularly communicates and provides
resources to
more than 1,200 chapters—up from less than 300 chapters in 2000—on
college
campuses in all 50 states. With the help of the CDA, Chairman McAuliffe
headlined multiple college-tours to recruit, train and engage young
people in
the political process.