Gephardt for President, Inc.

30-second ad run in SC starting Dec. 4, 2003

Morris & Carrick

Dick Gephardt:  I'm Dick Gephardt and I approved this message because I want to stop George Bush and fight for America's middle class. 

President Bush and I see things very differently. 

My mother was a secretary and my dad delivered milk door to door. 

They struggled so I could go to college. 

They taught me to do what's right, no matter the consequences. 

I owe them more than I can say. 

It's people like my folks who make America great.

I won't forget them as president.

On the screen
Notes and Observations:  The Gephardt campaign opened its South Carolina advertising emphasizing the personal.