Kerry-Edwards 2004, Inc.

"Never"
30-second ad announced Oct. 24, 2004.
 

John Kerry: They're misleading Americans about what I said.

CHYRON: "John Kerry answers the latest Bush attack"


John Kerry: I will never cede America's security to any institution or to any other country.  No one gets a veto over our security, no one.

CHYRON: "Hampton, New Hampshire October 4, 2004"

John Kerry: I will never take my eye off Osama bin Laden, al Qaeda, and the terror in Afghanistan.

CHYRON: "Austintown, Ohio, October 3, 2004"

John Kerry: We're going to hunt down the terrorists, we will kill them, we'll do whatever's necessary to protect America.

CHYRON: "Approved by John Kerry & Paid for by Kerry-Edwards 2004, Inc."

John Kerry: I'm John Kerry and I approved this message.

 
On the screen:
Notes and Observations:  According to the Oct. 24 press release this is one of three ads used to close the ad campaign:
The campaign will put over $10 million behind the ads, titled "All Across America," "Never," and "Economy Kick Start."  While some state specific ads will remain on the air, the ads will make up the vast majority of the Kerry-Edwards rotation in battleground states.
The release also notes:
In stark contrast to the closing ad of the Bush-Cheney campaign which features a pack of wolves, but not the president, the three Kerry television spots show John Kerry talking directly to camera, speaking about his commitment to defend America and fight for the middle class.