Kerry-Edwards
2004, Inc. Advertising
Television
Important
Note: The
Washington Post reported on
Oct.
20, 2004 that the campaign has not run all the ads it has announced,
but has a two-step process.
A couple of
endorsement ads: "Orlando"
(run starting Oct. 29, 2004 --
FL) and
[title]
(seen Nov. 1, 2004 in Milwaukee, WI)
"Your Hands" (run starting Oct. 28,
2004)
"Heroes" (announced Oct. 27, 2004)
“La Graduación” -en Español (announced
Oct. 26, 2004)
"Obligation" (announced Oct. 26, 2004)
[title]
(seen Oct. 25, 2004 in Milwaukee, WI)
[title]
(seen Oct. 25, 2004 in Milwaukee, WI)
"All Across America,"
"Never" and "Economy Kick Start" (announced Oct.
24, 2004)
"Protect" (announced Oct. 22, 2004)
"Timken" (run starting Oct. 21, 2004 --
OH)
"Got MILC?" (announced Oct, 20,
2004 -- WI)
"Looking" (announced Oct. 19, 2004)
"Ever Since" (announced Oct. 19, 2004)
"Bush's Mess" (announced Oct. 18, 2004)
"January Surprise" (announced Oct. 17,
2004)
"Flu" (announced Oct. 16, 2004)
"Real Americans" (announced Oct. 14,
2004
-- OH)
"Leading" (announced Oct. 13, 2004)
"Prescription Drugs" (announced Oct.
12, 2004)
"The Truth on Taxes" (announced Oct.
11, 2004)
"Can't Win" (announced Oct. 11, 2004)
"Jobs" (announced Oct. 8, 2004)
"Michael J. Fox" (announced Oct. 7,
2004)
"You Saw" (announced Oct. 6, 2004)
"Incentives" (anounced Oct. 6, 2004
-- OH)
"Stem Cell" (announced Oct. 4, 2004)
"He's Lost, He's Desperate" (announced
Oct. 3, 2004)
"Powerful" (announced Oct. 2, 2004)
"Ingenuity" (announced Oct. 2, 2004)
"Reasons" (Sept. 29, 2004)
"Innovation" (announced Sept. 29,
2004)
"Doesn't Get It" (announced Sept. 27,
2004)
"Despicable" (announced Sept. 26, 2004)
"Right Track" (announced Sept. 24,
2004)
"Different Story" (announced Sept. 23,
2004)
"Juvenile" (announced Sept. 22, 2004)
"Uninsured" (announced Sept. 21, 2004)
"Defend
America" (Sept. 20, 2004)
"Cheney
Halliburton" (Sept. 17, 2004)
"Not True" (announced Sept. 16,
2004)
"Hospital" -en Español (announced Sept. 14, 2004)
Targeted ad:
"Portsmouth"
[OH] (Sept. 10, 2004)
Targeted ads: "Philadelphia"
and "Johnstown"
(Sept. 9, 2004)
"Wrong
Choices" (announced Sept. 8, 2004)
"Time"
(Sept. 7, 2004 -- national cable)
"Immediate
Help" (announced Sept. 4, 2004)
Six targeted ads: Scranton,
Milwaukee,
Cedar
Rapids, Cleveland,
Erie,
West
Virginia
(announced Sept. 3, 2004)
"Economy-Ohio"
(Sept. 3, 2004 -- OH)
> On Sept. 1, 2004 the campaign
announced "a $50 million
advertising buy in battleground states between now and Election
Day." Further, "The
buy includes a significant contingency fund for the campaign to use
strategically in additional advertising in the final 8 weeks of the
campaign."
"Issues"
(announced Aug. 22, 2004)
"Rassmann"
(announced Aug. 19, 2004)
Radio
"Flu" (Oct. 19, 2004)
Alexis
Herman ad (Sept. 21, 2004 -- African-American)
"Noticiero"
-en
Español (Sept. 20, 2004)
"Irak"
-en
Español (Sept. 20, 2004)
"Cuba"
-en
Español (Sep. 20, 2004)
Internet Video
"Old
Tricks" (Aug. 22,
2004)
Print
"No
American" two-page ad in the Nov. 2004 issue of Ebony
magazine.
John
Kerry for President, Inc. Advertising (Post-Primary through
Convention)
Shrum Devine Donilon |
 |
Television
"Agenda"
(July 23, 2004)
"La
Fe" -en Español (July 21, 2004)
"Lifeline"
(July 20, 2004)
"Who
Is This Man" (July 14, 2004 -- African American)
"Honor"
-en Español (July 12, 2004 -- 10 states)
"Three
Minutes" (released July 10, 2004 -- NC, battleground states,
national
cable)
"The
Team for America," "Husband
and Father," "Born
in Colorado," "[Ohio]
Workers," "Kerry
Plan-Taxes," "Freedom
and Independence," "War
on Terror" (July 7, 2004)
"New
Team" (July 6, 2004 -- national cable)
"Pilot"
(June 30, 2004 -- NM)
"Paperwork"
(June 23, 2004 -- 13 states)
"Country"
(June 3, 2004 -- 14 states)
"Optimists"
(unveiled June 1, 2004 -- 19 states)
[title]
en Español (May 28, 2004 -- FL, AZ, NM, NV, CO, OH)
"Heart"
(May 3, 2004 -- 19 states)
"Lifetime"
(May 3, 2004 -- 19 states)
"Commitment"
(April 21, 2004 -- 17 states)
"Risk"
(April 21, 2004 -- 17 states)
"Direct
Response General," "Direct Response Choice" and "Direct Response
Environment"
(April 19, 2004 -- cable in NY, CA, WA, WI, NJ)
"10
Million Jobs" (April 2, 2004 -- 17 states)
Radio
"Who
Is This Man-Radio" (July 14, 2004 -- African American)
"John
Kerry and Me/Health Care" (July 14, 2004 -- African American)
Internet
Fundraising
Ads on the Newsweek site (July 10, 2004)
"Time's
Up" (May 10, 2004)
"Bush's
Middle Class Tax Squeeze" (Flash Ad, April 13, 2004)
"Close
Enough" (April 5, 2004)
Print >
"4
Years..." (August 2004 -- African American)
"T-Shirt"
(July 2004 -- African American)
Full-page ad in the Los
Angeles Times (July 11, 2004)
Full-page
ad in the Los Angeles Times (May 26, 2004)
Primary
Advertising >>