John Kerry for
President, Inc. Advertising (Primaries)
Riverfront Media
...a collaboration between
Jim
Margolis (GMMB) and Bob Shrum, produced the campaign's advertising
during the primaries. At the beginning of April 2004 Margolis ceded
strategic and advertising responsibilities to Shrum (Shrum, Devine &
Donilon); he continued to do media placement. |
|
Television
General Election Mode
"Fought
for America" (March 23, 2004 -- 17 states)
"Misleading
America" (released March 12, 2004 -- 16 states)
Primaries
"Cleland"
(Feb. 25, 2004)
"Jobs
Lost" (Feb. 22, 2004)
"We
Need to Get Some Things Done" (Feb. 11, 2004)
"The
Top" (Feb. 2, 2004 -- OK)
"Together"
(--SC)
"Oportunidades"
-en Español (Jan. 29, 2004 -- AZ, NM)
"Better
for America" [David Alston] (Jan. 2004)
"Every
Day" (Jan. 23, 2004 -- NH)
[title?
(For 35 years...] (Jan. 22, 2004 -- NH)
"Best
Prepared to be President" (Jan. 21, 2004 -- NH)
"He'll
Fight For Us" (Jan. 18, 2004 -- IA)
"title
(Vilsack)" (Jan. 16, 2004 -- IA)
"A
Good American" [Del Sandusky] (Jan. 2004)
"Middle
Class Tax Cuts" (Jan. 8, 2004 -- IA)
"Mary
Ann" [Knowles] (Dec. 29, 2003 -- IA, later in NH)
"Thanks"
[Shaheen] (Dec. 29, 2003 -- NH)
"Energy
Independence" (Dec. 24, 2003 -- IA, NH)
Town
Hall Meeting (Dec. 14, 2003 -- IA)
"Feeding
Frenzy" (Dec. 12, 2003 -- IA, Dec. 18, 2003 -- NH)
"100
Days" (Dec. 6, 2003 -- NH; Dec. 7, 2003 -- IA)
"Cured"
(Nov. 26, 2003 -- IA)
"No
Mr. President" (Nov. 24, 2003 -- IA)
"Healthcare
Courage" (Nov. 20, 2003 -- NH)
"The
Courage to Take On Bush and the Special Interests" (Nov. 17, 2003 --
IA)
"Carrier"
(Nov. 11, 2003 -- IA, NH)
"Corruption"
(Oct. 31, 2003 -- IA)
"Courage"
(Sept. 9, 2003 -- IA, NH)
"Leadership"
(Sept. 4, 2003 -- NH, Boston)
"Iowa
Announcement" (Sept. 3, 2003 -- IA)
"Strength"
(Sept. 3, 2003 -- IA)
Internet
"Keeping
Our Word?" (Feb. 27, 2004)
"More
Than Anyone" (Feb. 14, 2004)
Stop
the Madness (Nov. 2003 -- politicalwire.com)
Note: In a Feb. 12,
2004 news release, the Bush campaign reported that: "To date, John Kerry
has aired 27 campaign ads. 56% (15) of those ads have directly attacked
the President on a range of issues including healthcare, taxes, Medicare,
special interests, pollution, and Iraq."
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