NRA Political Victory Fund

:30 ad from July 21, 2004; ; a small buy -- cable in DC, NY and select other markets.

Ackerman McQueen 

Wayne LaPierre:  John Kerry, you're not fooling American gunowners. 

They know your voting record is just as bad as Ted Kennedy's.

In fact you've been voting against gunowners for 20 years.  All the time, every time.

That's why gunowners know you'd be like Ted Kennedy sitting in the Oval Office.

But you're still trying to fool 'em.

Sen. Kerry, how can you talk out of both sides of your mouth and keep a straight face?

Male Announcer:  The NRA Political Victory Fund paid for and is responsible for this message.  Not authorized by any candidate or candidate's committee.


On the Screen: Medium wide shot of Wayne LaPierre talking directly to the camera.
Notes and Observations: Blunt.