Campaign Communications

Bush-Cheney '04, Inc.
Kerry-Edwards 2004, Inc.
Badnarik/Campagna 2004
Republican National Committee
Democratic National Committee and Democratic Party Groups
Interest Groups
Primary Campaigns
Clark for President
Dean for America
Edwards for President, Inc.
Gephardt for President, Inc.
John Kerry for President, Inc.
Kucinich for President
Joe Lieberman for President, Inc.
Sharpton 2004 Committee
Draft Wesley Clark
Russo for President

-Milwaukee Mix
Anuncios en Español
-NH Crush: The New Hampshire Ad Campaigns

Reports and notes:
-Wisconsin Advertising Project--studies content, timing, volume and targeting of political advertising using Campaign Media Analysis Group (CMAG) data.
-Center for Public Integrity "Silent Partners: Electioneering Communications"--database of 527 ad buys compiled from the "electioneering communications" reports filed with the FEC.
-Hispanic Voter Project at Johns Hopkins University--seeks "to draw attention to the growing political importance of the nation's Hispanic American voters and to examine efforts by political parties, candidates, and interest groups to reach these voters.", a project of the Annenberg Public Policy Center of the University of Pennsylvania, "monitor[s] the factual accuracy of what is said by major U.S. political players in the form of TV ads, debates, speeches, interviews, and news releases."
-Political Communication Lab at Stanford University--"...experimental studies of public opinion and political behavior through the use of both on-line and traditional methods."
-L. Patrick Devlin.  "Contrast in Presidential Campaign Commercials of 2004" in American Behavioral Scientist 2005 49: 279-313 (October 2005).  Sage Publications.
-Robert E. Denton, Jr., ed.  August 28, 2005.  THE 2004 PRESIDENTIAL CAMPAIGN: A Communication Perspective.  Lanham, MD: Rowman & Littlefield Publishers, Inc.
(Chapter 12 "Videostyle in the 2004 Presidential Advertising" by Lynda Lee Kaid).
-BushOut.TV--Web site by Luke Francl, a software engineer from Minnesota, was "...dedicated to providing the latest news and discussion about the 2004 campaign advertisements from a progressive perspective.  "We will cover ads from all candidates and issue groups on both sides of the fence -- but don't expect us to be 'fair and balanced'!" the site declared.

Internet Activity
Official Candidate Websites: Oct. 16, 2004, July 7, 2004, March 21, 2004, Dec. 5, 2003, Sept 21, 2003, May 29, 2003, Feb. 20, 2003
Independent Websites: Pro-Kerry, Anti-Bush; Pro-Bush, Anti-Kerry
Parties (March 2004): Overall, Democrats, Republicans
Independent Sites: Pre-Campaign Sites from 2003
Reports and notes:
-Robert E. Denton, Jr., ed.  August 28, 2005.  THE 2004 PRESIDENTIAL CAMPAIGN: A Communication Perspective.  Lanham, MD: Rowman & Littlefield Publishers, Inc.
(Chapter 9 "Campaign 2004 Developments in Cyberpolitics" by Danielle R. Wiese and Bruce E. Gronbeck and Chapter 10 "The Main Frame: Assessing the Role of the Internet in the 2004 U.S. Presidential Contest" by Andrew Paul Williams).
-Pew Internet & American Life Project and BuzzMetrics.  "Buzz, Blogs and Beyond: The Internet and the National Discourse in the Fall of 2004."  May 16, 2005.  [PDF]
-Pew Internet & American Life Project and the Pew Research Center for The People & The Press.  “The Internet and Campaign 2004.”  March 6, 2005.
-Lada Adamic and Natalie Glance.  "The Political Blogosphere and the 2004 U.S. Election: Divided They Blog."  March 4, 2005.  [PDF, on BlogPulse]
-Pew Internet & American Life Project.  "The State of Blogging."  January 2, 2005 (Data Memo).
-Jakob Nielsen.  "Bush vs. Kerry: Email Newsletters Rated" and sidebar "Email Newsletters During Last Week of Presidential Campaign."  November 7, 2004.
-Institute for Politics, Democracy & the Internet.  "Under the Radar and Over the Top: Independently-Produced Political Videos in the 2004 Presidential Election."  October 24, 2004. [PDF]
-"Nielsen//NetRatings press release "Kerry Overtakes Bush Online..."  May 18, 2004.
-Institute for Politics, Democracy & the Internet.  "Political Influentials Online in the 2004 Presidential Campaign."  February 5, 2004. [PDF]
-Alexa "Campaign 2004: Presidential Candidates on the Web"
   Kucinich for President (press release) "Alexa dot Com."  December 5, 2003.
-Alexis Rice.  "The Use of Blogs in the 2004 Presidential Election."  October 20, 2003.
-Michael Cornfield and Jonah Seiger.  "The Net and the Nomination." Institute for Politics, Democracy & The Internet.  Spring 2003.

-Institute for Politics, Democracy & the Internet at the GSPM of the George Washington University
-The Pew Internet & American Life Project
-Stanford Web Credibility Research
-Intelliseek's BlogPulse

Creative Communications
Debate Prebuttals and Rapid Response - BC04: Coral Gables, Cleveland-VP, St. Louis.  KE: Coral Gables, Cleveland-VP, St. Louis.  (Missing AZ). -- Fall 2004.
Flipper, Flopper, and Flapper - RNC -- Fall 2004.
That's Pathetic - RNC and DNC -- Sept. 17, 2004.
Super Zeroes - Democratic National Convention, NYC -- Aug. 30, 2004.
Flipper Dogs Kerry - Pennsylvania Republican Party -- April 29, 2004.
Some Opening Shots in the General Election Campaign - Kerry for President and RNC -- March 2004.
Résumé Writing - Joe Lieberman for President -- Dec. 30, 2003.
Creative Writing - Gephardt for President -- late Dec. 2003.
Flag Flurry Flap - Reactions of Various Campaigns to a Remark by Dean -- Nov. 1, 2003.
Fashion Statement - Joe Lieberman for President, Washington, DC -- DNC Fall Meeting-Oct. 2003.
Bob Graham Charisma Tour 2004 Album
Car Number 50 - Graham sponsored NASCAR Craftsman Truck Series entry -- July 2003.
JoeMobile - Joe Lieberman for President, New Hampshire -- July 2003.
Adopt an Iowan - Dean MeetUp Letter Writing, nationwide -- July 2, 2003.
Kernels of Truth - Kucinich for President, Iowa.
Rx for Change - Dean for America, Washington, DC -- DNC Winter Meeting -- Feb. 2003.

Post-election interview with Larry Bird, curator of political history at the Smithsonian Institution  -- Feb. 25, 2005.

Special Thanks to the Center for Media and Public Affairs for video assistance.


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Copyright 2003, 2004, 2005  Eric M. Appleman/Democracy in Action.