SEIU PRESS RELEASE
FOR IMMEDIATE RELEASE |
CONTACT: |
Nov 1, 2004 |
TJ Michels
Ben Boyd
|
Anatomy
of an Election Strategy: The Facts on SEIU’s Role in Bringing Home a
Victory for America’s Working Families
The 1.7 million-member Service Employees International Union (SEIU)
has played a critical role in shaping the outcome of the presidential
election and several important races in three key ways:
- applying organizing know-how to help set up the strategy and
structure for a whole range of progressive coalitions.
- providing an unprecedented level of people power, including more
than 2,000 members working full-time for months in battleground states,
along with more than 50,000 member volunteers.
- making the largest investment by any single organization in the
history of American politics – a total of $65 million.
“What our members and allies have done will forever change the face
of political organizing,” said SEIU President Andy Stern.
“This is just the beginning,” added SEIU Secretary-Treasurer Anna
Burger, who oversees the union’s political operation. “Our
campaign will continue beyond election day to help John Kerry ensure
that every American has access to quality, affordable health care.”
A closer look at the know-how, people-power and money utilized
in SEIU’s Fight for the Future campaign (also see
below for graphic breakdowns):
- Creating strategic grassroots organizations. SEIU’s
leadership helped build bold new organizations to coordinate and fund
sophisticated grassroots efforts. President Andy Stern and other SEIU
leaders founded and/or serve on the boards of the largest and most
progressive community-based voter mobilization groups like ACT, America
Votes, Mi Familia Vota, American Families United, and the New American
Opportunity Campaign.
- The largest single contributor. SEIU is the largest
contributor to ACT at $26 million (exceeding individual contributions
by George Soros and Peter Lewis); the AFL-CIO’s Labor 2004
Program; and America Votes ($900,000). SEIU tripled the amount
spent in 2000 ($65 million in 2004) to make significant donations as
well as “in-kind contributions” – SEIU members and staff – to groups
like Voting is Power, Mi Familia Vota, ACT and its Caribbean Power
Vote, and America Votes, that together registered nearly 4.5 million
new voters. SEIU gave $1 million to the DNC and has made large
donations to groups that share our goals, like Rock the Vote and the
New Democratic Network.
- Largest commitment of people power. Accounting for a
pre-GOTV total of more than 6 million voter contacts in the
battlegrounds, SEIU recruited more than 2,750 members and staff willing
to take a leave from their jobs to do full-time political work with
organizations like ACT, allowing the union to reach beyond the labor
movement for the first time to conduct real voter contact with a wider
universe of workers. Roughly 40 percent of SEIU’s full-time activists,
or “Heroes” don’t live in the battlegrounds, so they packed their bags
– nearly 1,000 of them as early as April and July – and temporarily
moved to 16 key states. SEIU rallied another 50,000 “weekend warriors”
who are now ratcheting up their GOTV efforts for a grand total of 19
million phone calls and 10 million doors knocked across the country.
- Independent TV and radio expenditures. SEIU spent just
over $3 million on federal independent expenditure TV and radio ads,
including $1.4 million for three TV and six radio spots in Wisconsin on
health care, and $500,000 for three Spanish-language TV ads in
Florida’s three largest markets running since mid-October through Nov.
2. Several other significant radio and TV buys hit the airwaves in ME,
MO, NC, and AR. In addition, SEIU put $ 2.6 million into non-federal
independent expenditures and initiative campaigns in CA, ME, AZ, FL,
and NV and $9 million in direct contributions to worker-friendly
candidates, campaigns and organizations.
- Worker communication and technology. 500,000 SEIU members,
many of them low-wage workers who earn less than $30,000 a year, have
voluntarily contributed an overall total of $16 million towards the
union’s political action fund that helped pay for SEIU’s nurses,
janitors, security officers, public employees in battleground states to
receive over 4 million pieces of direct mail, designed to share with
union households John Kerry’s vision for the country. Four purple
mobile action centers traveled around the country to bring a unique
communications technology to SEIU members, allowing them to complete
millions of phone calls to voters across the country.
- Early focus on health care. The SEIU-led Americans for
Health Care helped make health care a top campaign issue throughout the
primary season with billboards and TV spots featuring Iowa and New
Hampshire nurses calling on the candidates to offer comprehensive
health care plans. The group has also identified over 300,000 “health
care voters” – Americans who have signed pledges to hold politicians
accountable on the issue at the polls.
- Health care campaign continues. SEIU members aren’t
waiting for the ballots to be counted to spearhead a national
effort to make sure quality, affordable health care is the number one
priority for the next Administration and Congress. On Election
Night, SEIU will begin airing an issue-based ad on CNN. As well,
thousands of SEIU members will begin to distribute 1 million stickers
that read “Quality, Affordable Health Care: Job 1 in 2005.”
# # #
ANATOMY OF AN ELECTION
STRATEGY
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Americans for Health Care
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Over $6,000,000.
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$50,000
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