Martin Frost: The Plan to Win

ORGANIZING TO WIN ELECTIONS:

To build an organization that wins elections, the DNC must do more than manage Party constituent groups in anticipation of a Presidential race.

• Conduct a "National Audit" of all partisan offices to develop a strategic plan to win races at the local, state and congressional level.
• Coordinate nationwide and regional polling with state parties, the DSCC and DCCC to develop effective targets for candidate and party message at the state and local level and provide guidance to party spokespersons.
• Provide seed funding, staff assistance and strategic planning to energize and organize state parties to help their efforts to elect Democrats in key races at every level.
• Develop state-by-state campaign plans targeting statewide, Congressional and downballot races.
  

INVOLVE STATE AND LEGISLATIVE LEADERS TO DELIVER OUR MESSAGE:

• Develop a Strategic Communications Plan to utilize the talent of incredible Democrats to deliver a message that reflects the values of our party.
• Involve state and local Democratic leaders and officeholders, along with congressional and legislative candidates who must campaign every two years, to provide the “ground up” framework for effective statewide and national efforts.
  

COORDINATED FUNDRAISING:

• The DNC and state parties have seen success in small dollar programs through direct mail and telemarketing solicitation, yet we have yet to tap the full potential of the Internet. But instead of the DNC competing with state and local party efforts to raise needed funds, it’s time the DNC worked on a state-by-state basis to share fundraising data, expertise and coordinate joint programs and events to allow state parties to fund key programs and participate fully in joint efforts with the national party.
• The DNC will make funding state parties as much of a priority as funding the national party.
  

ACCOUNTABILITY: