Interest Group and Independent Expenditure Advertising From the Primaries >
If you are aware of other advertising geared toward influencing the 2004 presidential campaign please e-mail action at gwu.edu.

Post Primary Campaign to the General Election

Pro-Bush/Anti-Kerry
Americans United to Preserve Marriage
    "Liberal" :30 TV ad (MI, PA, Sept. 27, 2004)


Citizens United
    "Michael" :30 TV ad (May 12, 2004)
    "Man of the People" :30 TV ad (March 2004)

Club for Growth
   "Can't Get a Flu Shot?" print ad (Oct. 26, 2004)
   "Indecision" (Oct. 2004)
   "Are You Rich?" :30 TV ad (Aug. 27, 2004)
   “Blowing in the Wind” :30 TV ad (July 26, 2004)
   "Wrong Then and Wrong Now" :30 TV ad (June 21, 2004)
    "Freedom" :30 TV ad (May 14, 2004)


Committee for Justice
    "Buried Past" (web ad, July 23, 2004)
 

>NRA Political Victory Fund
    "That Dog Don't Hunt" :30 TV ad (Oct. 2004)
    "Voting Record" :60 radio ad and "Sportsman" :30 radio ad (Sept. 9, 2004) 
    30-minute infomercial (Sept. 9, 2004)
    "Flyer" :30 TV ad (July 21, 2004)
    Kerry 2 :30 TV ad (July 21, 2004)
    "Ted" :30 TV ad (July 21, 2004)
 

The November Fund
    "Barbara?" :30 TV ad (Oct. 14, 2004)


People of Color United
   Four radio ads (Aug. 2004)
 

>Progress for America Voter Fund
    "Ashley's Story" :60 TV ad (second part of Oct. 2004)
    "Tougher Hand" :30 TV ad (mid-Oct. 2004)
   "Absolutely Incorrect" :30 TV ad (first part of Oct. 2004)
   "Finish It" :30 TV ad (late Sept. 2004) 
   "Surfer Dude" :30 TV ad (Sept. 22, 2004)
    "Veterans" :30 TV ad (IA, WI, Sept. 11, 2004)
    "Why Do We Fight" :30 TV ad (early July 2004)
   "What If?" :30 TV ad (June 24, 2004)
   "Quiet Strength" :30 TV ad (early June 2004)
 

>Swift Boat Veterans for Truth / Swift Vets and POWs for Truth
   "They Served" :60 TV ad (Oct. 13, 2004)
    "Why" :60 TV ad (Oct. 13, 2004)
   "Never Forget" :60 TV ad (Sept. 30, 2004)
    "Friends" :30 TV ad (Sept. 22, 2004)
    "Dazed and Confused" :30 TV ad (released Sept. 17, 2004)
   "Medals" :30 TV ad (released Aug. 31, 2004)
   "Gunner" :30 TV ad (released Aug. 27, 2004)
    "Sellout" :60 TV ad (Aug. 23, 2004)
   "Any Questions?" :60 TV ad (Aug. 5, 2004, selected markets in OH, WV, WI)


Notes:
The Center for Public Integrity reported that Progress for America Voter Fund spent "$16.7 million during the last three weeks of the election—$6.5 million more on advertising than all the Democratic 527s put together."  Eric Boehlert, writing in Salon.com, reported that Progress for America Voter Fund's ad "Ashley's Story" was backed by the most expensive TV ad buy of the campaign, $14.2 million to run the ad in nine states.

Anti-Bush
AFL-CIO
   "Priorities" :30 TV ad (May 2004)
   "State" :30 TV ad (March 2004)
 

>Catholics for Political Responsibility  
"Moral Failure"  "Broken Promises" "Catholic Tradition" "Catholic Conscience"
four radio ads


Communities for Quality Education
   "4 Years Nevada" and "4 Years Ohio" :30 TV ads (latter part of Aug. 2004)
   "Fix Nevada's Schools" and "Fix Ohio's Schools" :30 TV ads (Aug. 13, 2004)


>Fight Back Campaign, Inc.
    "Quotes" :30 TV ad
    "Terrible Mistakes" :30 TV ad (WI, WV, Sept. 20, 2004)


>League of Conservation Voters
   "Wisconsin Jobs" :30 TV ad (WI, late Oct. 2004)
   "You Decide" :30 TV ad (NV, late Oct. 2004)
   "Oilmen":30 TV ad (FL, Oct. 2004)
    "Record" :30 TV ad (FL, Oct. 18, 2004)
   "Spirit" :60 TV ad (Madison and Milwaukee, WI and Albuquerque, NM, Sept. 30, 2004
   "Drilling" :30 TV ad (Pensacola and Panama City, FL markets, Aug. 10, 2004)
    "Position" :30 TV ad (Orlando, Tampa, Washington, DC, May 18, 2004)


>The Media Fund
    "Positive Plans" :60 radio ad (AR, Oct. 29, 2004)
   "Homeland Security" :60 radio ad (late Oct. 2004)
   "Good" :60 radio ad (HI, late Oct. 2004)
   "Pool Hall" :60 radio ad (OR, late Oct. 2004)
   "Flight" :60 radio ad (Saudi, Oct. 2004)
   "First Priority" and "Stand Up" :30 TV ads (African American, Oct. 2004)
   "Envisage" :30 TV ad (OH, Oct. 2004)
   "Testimonials" :30 TV ad (OH, Oct. 2004)
   "Education Facts" :30 TV ad (OH, Oct. 2004)
    "Ohio Worker" :30 TV ad (OH, Sept. 28, 2004)
   "All In The Family" :30 TV ad (Saudi, Sept. 23, 2004)
   "Missing Pages" :30 TV ad (Saudi, Sept. 23, 2004)
    "Break 'em Off" :15 TV ads (African American, Sept. 13, 2004)
   "Ohio Outsourced" :30 TV ad (August 2004)
   "Platter" :30 TV ad (see the MoveOn PAC ad)
   "Ball and Chain" :30 TV ad
   "No Oil Company Left Behind" :30 TV ad
   "Starting Over" :30 TV ad
   Four targeted radio/print ads (mid and late June 2004)
   "Bush and Halliburton" :30 TV ad (early June 2004)
   "Corporate HQ" :30 TV ad (LA, MO, OR, OH, NV, May 15, 2004)
   "in Jeopardy" radio ad, print ad (Parkersburg, WV, May 12-13, 2004)
   "Affordable Health Care" :30 TV ad (April 2004)
   "Prescription Drugs" :30 TV ad (April 2004)
   "It's About Priorities" :30 TV ad (early April 2004)
   "Tax Cuts for the Middle Class" :30 TV ad (late March 2004)
   "It's About Jobs" :30 TV ad (March 2004)
   "Remember the American Dream?" :30 TV ad (approx. March 11, 2004)
 

Mothers Opposing Bush
   Edie Falco :30 TV ad (Sept. 3, 2004)


MoveOn PAC
   "Quagmire" :30 TV ad (Sept. 16, 2004)
   Ten Weeks: Don't Get Mad, Get Even series (starting Aug. 27, 2004)
  "Real People" :30 TV ads (to run during the Republican National Convention) >
  "Swift Response" (Aug. 2004)
  "Halliburton/Platter" :30 TV ad (June 2004)
  "Kerry/Bush" :60 TV ad (April 26, 2004)
MoveOn.org Voter Fund
   "Worker" :30 TV ad (March 4, 2004)
"Bush in 30 Seconds" contest (submissions Nov. 24, 2003-Dec. 5, 2003; online voting Dec. 15-31, 2003)
   "Child's Pay" :30 TV ad (run Jan. 17-21, 2004 coinciding with State of the Union Address)
 

>Planned Parenthood Action Fund
   "Helen Hunt" :30 TV ad (Oct. 11, 2004)
   "Women" :30 TV ad (Oct. 11, 2004)
   "Court" :30 TV ad (Oct. 11, 2004)


>Real Voices.org


Service Employees International Union COPE
-Reported spending $1.4 million for three TV and six radio spots in Wisconsin on health care.  Examples: "The Right Thing" and "Rising Costs."  Also: ad running in Milwaukee, WI on Nov. 1, 2004.
-Started an approx. $440,000 Spanish language advertising campaign comprising two :30 TV ("Corner" and "Surgery")and two :60 radio spots ("Friend" and "Right Track") in Miami, Tampa and Orlando, FL on Oct. 11, 2004.


Stronger America Now
527 group; spent about $2.7 million
   "All In The Family" :30 TV ad (late Oct. 2004)
   "Missing Pages" :30 TV ad (late Oct. 2004)


Texans for Truth
   "AWOL" :30  TV ad  (selected markets, Sept. 8, 2004)


Notes:
The Media Fund reported that from March 10 through Election Day it spent "more than $50 million in media running dozens of television, radio, print and Internet ads nationally and in 82 media markets in 21 states."  (11/04/04 press release)

Anti-Nader
The NaderFactor.com (National Progress Fund)
    "One Question" :60 TV ad (FL, Sept. 30, 2004)
   "Bush-Nader, '04" :50 TV ad and print ad (WI, NM, Aug. 16, 2004)
   "Used" :60 radio ad  (OR, WI, PA, FL, July 12, 2004)
   "Bob Schick" :30 TV ad  (WI, NM, May 25, 2004)

StopNader.com (Democratic Action Team)
   "Don't Do This To Us Again" :30 TV ad (OR, May 31, 2004)
 

Issues
American Medical Association
Healing the System
The AMA has run newspaper ads (1, 2) urging a focus on health care during the Democratic Convention, the Republican Convention, and coinciding with the debates.

NAACP NVF
Voter Verification Campaign (Oct. 28, 2004)


Sojourners
"God is Not a Republican.  Or a Democrat."

Copyright © 2003, 2004 Eric M. Appleman/Democracy in Action.